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Operations & ManagementUncategorised

Large ship managers need to digitalise or die

MEDIUM to large companies such as Columbia Marlow, an international  ship manager, need to digitalise over the next five years or they will go out of business.

Shippping is being encouraged, and in some places being pushed, to embrace digital solutions to enhance services and efficiencies. Following the merger last year of Columbia Ship Management and Marlow Navigation, two sizeable ship management firms in the industry, the new larger company decided to look at how it could benefit from digitalisation.

Columbia Marlow chief executive Mark O’Neil, speaking at the Fathom World Smart Transformation event in Hamburg recently, said the company sought help from Lufthansa, the German airline, to assess what it had to do and help it with its journey.

Here’s what O’Neil said about the digitalisation process.

 

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About Author

Craig Eason Stockholm
Craig Eason is the owner and editorial director of Fathom.World. He has a background in the shipping industry having started his career as a cadet on oil tankers and gas carriers before becoming a navigating officer on a range of vessel types. A change in career, with ensuing university studies, and he has now gained 20 years experience in written and broadcast journalism. He now is in demand as a knowledgeable and competent editor and event host and moderator, both for in-house events and ones for the public.