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Maersk undergoes digital transformation with new partner Microsoft

Danish ship operator Maersk has joined forces with Microsoft.

Microsoft will supply Maersk with its Azure digital platform to power Maersk’s app store and assist with fuel business model innovations.

Maersk believes that using data is vital to saving tens of millions of dollars per year.  By using a digital platform to forecast, plan and track customer deliveries, Maersk can increase visibility throughout its supply chains.

The Danish ship operator generates significant quantities of data from its operations, but at the moment it believes the data is largely untapped. This is a common issue the shipping industry faces and indicates the need to focus more deeply on understanding data and data analysis in order to generate real value from it.

Albrecht Grel, EVP and Director Digital Solutions and Innovation, DNV GL, believes that this value will be provided from discovering data anomalies and unique findings that makes it different to the norm.

Microsoft’s Azure platform aims to provide insights into data that can make for easier tactical and strategic decision-making to increase operational efficiencies and create new business and revenue streams.

Ibrahim Gokcen, chief digital officer, Maersk is confident that this partnership will allow it to simply and enhance its visibility in its supply chains and give customers seamless end-to-end digital experiences.

Maersk expects that eventually its vessels will be able to generate terabytes of data on operations and activities in real-time.

Image: Ibrahim Gokcen, Chief Digital Officer, A.P. Moller – Maersk and Jan Voetmann, Head of Analytics Engagement at Microsoft.


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