Press Release: Reflecting a business focused digital future, RINA, the certification, testing, inspection and consultancy multinational, unveiled, today, its new corporate brand identity to clients worldwide.
With a history of more than 150 years, RINA has transformed its logo, which captures the company’s distinctive characteristics. The new brand reflects RINA’s experience and ability to innovate, represented symbolically by two triangles that point to the past and the future. RINA’s new positioning acknowledges the new role of digitalisation. This is not only evident within the company’s own in-house processes, but also the external services it offers through the strategic application of technology, such as big data and artificial intelligence.
Cube is a cloud-based platform, created by a dedicated team of 50 people within RINA. This platform guides clients through the process of predictive asset management. In addition, this tool can interact with the most common technologies, making it easy to use for everyone, from large multinationals to companies in the retail sector, helping them to reduce costs. This new approach leverages the latent value of existing available data, through which companies gain competitive market advantage.
Ugo Salerno, Chairman and CEO of RINA, said, “The volume of available data is growing exponentially. It is forecast that, by 2020, 75% of companies will be fully digitalised, but only those companies able to process this data intelligently will remain competitive. RINA now has the capability to bring technical, process, and business skills together within a digital environment”.