Fathom World

Mapping the transformation of shipping and the oceans

Digital & ElectronicsOperations & Management

Video: Digitalisation is not a solution without knowing the problem (2 mins)

With all the talk about digitalisation it is easy to think that by just “being digital” a shipping company can improve its business. That’s not the case according to Andrias Justinussen from Danish short sea shipping and logistics firm DFDS.

While talking at the recent Smart Transformation event in Hamburg, Justinussen said it is important to focus on your costs and revenues, and find the areas that need improvement, and then look at the tools that will hel achieve that.

“Adopting new technology is not the goal itself,” he said “I don’t think it is important (to just look at the levels of adoption of various new-tech) and what you need to stay focused on, though we have to keep our eyes open to know what is out there, it is not important we adopt all these technologies”

For the full speech and other webinar and event archives visit the Fathom World Virtual Environment

 

About Author

Craig Eason Stockholm
Craig Eason is the owner and editorial director of Fathom.World. He has a background in the shipping industry having started his career as a cadet on oil tankers and gas carriers before becoming a navigating officer on a range of vessel types. A change in career, with ensuing university studies, and he has now gained 20 years experience in written and broadcast journalism. He now is in demand as a knowledgeable and competent editor and event host and moderator, both for in-house events and ones for the public.